A series of new street and newspaper advertisements, with the tagline ‘We are defined by the choices we make’, are confusing and beguiling Dublin pedestrians and readers of the Irish Independent.
The ads are reminiscent of the Front National campaign that caused outrage across France when voters were urged to choose between one image of France and another. The image of Seine -Saint Denis, in the northeast of Paris, burning during the riots in the poor and migrant areas was contrasted with an image of a white family relaxing in sunlight.
The fascist Front National are well known for their anti-gay and pro-life beliefs and it has prompted suggestion that Ireland’s own Youth Defence or one of the variety of post-box-names that is used for various American-backed campaigns is behind this particular venture.
If it is something more innocent, well they say there’s no such thing as bad publicity…