Revealed – HBO executive admits prolonged Irish cold spell a “viral marketing campaign” for Season 3 of Game of Thrones that went badly out of control.

The above embed is a 1995 style teaser for the show. The new season starts this Sunday March 29th over on HBO. Thank god too, it looks like it’s sticking out there – we need a re-up on the braindead TV front.

You can view the real teaser over here.